8 of the Best Social Media Analytics Tools for 2020

Social media analytics is an essential component of a social marketing manager’s work. Of course, the instant gratification of likes and new followers after you post something is nice. But without seeing the big picture (which you can only see by diving into your social media analytics) you’re left in the blind about the efficiency of your digital strategy. You can’t be sure how successful your brand is on social media without analyzing your profiles’ performance.

 8 of the Best Social Media Analytics Tools for 2020

Most social media platforms give you some kind of performance insights, some do it better (hey, Facebook!) and some worse (looking at you, Instagram). So what’s the point of social media analytics tools? Well, here are a few reasons to get one:

Social media analytics tools analyze data that is inaccessible to you otherwise (social media monitoring data).
These tools structure data to allow you to immediately see the strengths and weaknesses of your social media strategy.
They combine data from different online platforms to show you your general progress.
They visualize insights which makes it easier to draw actionable ideas.
They compare several brands’ social media data to show how you stack up against your competitors.
Social media analytics tools build and send out social media reports for your team and stakeholders.
How to choose a social media analytics tool?
There are so many tools on the market, and each of them has something unique to offer. Generally, we can divide social media analytics tools into 3 categories: tools that analyze your own social media profiles; tools that analyze social media data (around your brand, competitor brands, niche, etc.) gathered elsewhere online through social listening; and social media management tools that include analytics features as well as scheduling.

In this article, I want to go through all the different kinds of social media analytics tools, from the best free marketing tools to Enterprise-level all-in-one platforms. So without further ado, let’s begin!

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